In search engine optimization, “off page” factors have become more and more important as they relate to rankings. The days of link farms and huge link exchange programs are over. When looking through this list, you may find strategies that are subject to abuse. Which is similar to one way link building. Analyze your intentions, and if you wouldn’t mind an engine knowing what you’re doing, your intentions are okay.
Basically you email or contact the Webmaster of a site that is complementary but generally not competitive to your own. Now visit those pages and ask the site owners if they will link to you. Warm personal voice contact goes a lot further than a cold email or even a warm email letter. This is also just like link building membership. These sites should be high on your list of link targets.
Like all SEO, do it manually. While you’re at it, link back to the search engines. If you are a marketing firm, look for marketing directories/hubs/portals/vortals, do the same for business to business or b2b. List your top 10 retailers as a reward to them.
If you are linked to by a directory like Yahoo, LookSmart, or Dmoz you get a boost. Visit Search Engine Guide and Beaucoup for a listing of vertical engines and directories. Include in your article sig file (or credit box) your site link and an enticing description. Many companies will put testimonials throughout their site, with links back to the company providing the testimonial.
Be sure you get the bio with an additional link to your homepage as well. Sometimes this can be similar to unusual link building to many people. This is especially good when you can get a high quality site to use your linked story on their site.
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